Sheep graze in central London for National Wool Week

Taken out of their grazing meadows – to raise
awareness of the British wool industry. The sheep filled part of London’s fashionable
Savile Row as part of the display which closed off traffic
to the central London location. In case you didn’t know – it’s the UK’s National
Wool Week. Now in it’s 6th year, and is backed by The
Prince of Wales. For a decade, the British wool industry was
shrinking. But now, thanks in part to the campaign, wool
farmers are enjoying renewed success. “It’s been, I think we can truthfully say,
a very great success because the price of wool has very nearly doubled
from that disastrous period, farmers are no longer leaving the industry
and, more to the point, people really value wool
in a way which they didn’t which is why all the cool designers and decorators
are using wool,” Another message from the event was that woollen
garments are sustainable and biodegradable. “In today’s era it’s very difficult to get good quality clothing and a personal touch
on it as well – you know, clothing that lasts long because today’s ready to wear market
is all about producing and throwing away which is not the statement we want to make,”
British Wool Week runs until 11th October.

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