【動画作成のHow to】YouTube公式のお知らせ 広告停止基準の明文化


Good morning everyone. This is Kaoru Kamikawa. The topic I’m talking about this time is that if you pick up a certain topic, all videos will be suspended for that reason. That was the official announcement on YouTube. This time, I will talk about that. On the other hand, what kind of topics are not good to touch, That’s the topic that appears at the beginning of TV news now. In my channel, videos that deal with the topic In all cases, after a staff review, the ad was suspended due to the designation “Improper.” I’m not talking about what I’m talking about For YouTube, dealing with the topic itself is no longer the subject of advertising. Any videos that deal with such topics are inappropriate. It became clear that such a designation was made. First of all, let’s take a look at the announcement. This is the YouTube administration screen. There was a notice of this issue in the “news” section of this management screen. About the content that handled News 、, Content that deals with something can be described as “controversial” in the guidelines for content suitable for advertising, The monetization status is “No Ads” or “Limited” because it is a “Sensitive Event”. “Click here for more information”, and then click here to proceed. Now, let’s read the explanation of what is actually a controversial issue. Controversial issues and sensitive events “Controversial issues” can upset users, Often refers to topics that are the result of human tragedy. Sensitive events are usually the result of a pre-planned malicious attack, It is an unforeseen event where life is lost. When a delicate event occurs, the general public will respond in mourning, Occasionally, they may show an overreaction, a reaction that reveals emotions. Unless it is a relatively recent event, it is not considered a sensitive event. When historical events are treated within the context of documentaries and historical debates, In general you can make money. This policy covers purely commentary content, The same applies to content that does not contain fresh images. So even news commentaries like me fall under these guidelines. And there are so many controversial issues, In this case, it is a sensitive event, That seems to be the official opinion of YouTube. The big problem that occurred in that country, indeed, when dealing with this problem, Many misfortunes have occurred, even if you are not familiar or not, It is true that some people are hurt by that. In that regard, I want you to stop dealing with that topic, That’s not a mystery, even if that’s what YouTube wants. However, as the information sending side, In fact, based on what is flowing in TV news and newspaper reports, Now, such news is flowing, and this news has such a meaning, For me who talks like that, I regulate everything uniformly, That’s a bit overkill. However, like this, there is a reason for this, This is the first time for me to give an official opinion. Until now, it was sometimes not clear what was wrong, This time, we can evaluate that point as “I’ve explained it.” Of course, the fact that the evaluation came out now completely states, “Don’t deal with this topic.” This is, of course, a fairly restrictive limitation for contributors, as the story goes on. So what is going on in the future? I’ve been talking about this borderline in YouTube videos I managed to manage the channel with some exploration. For example, if you talk about that country, Well, first, let’s express it using jargon. Or make a video without saying anything about the country’s name, Workarounds such as have been taken. This time, by saying clearly that “I can’t handle that topic anymore,” I guess there is a way to “talk as if it were not the topic”, And so on. Of course, such tricks may not work at all. In this area, you will have to experiment. If you ’ve seen a lot of videos on my channel, I have conducted various experiments in channel management. This may be the time to do another experiment. Of course, after doing all kinds of experiments, if “Oh, this is no good” Exploring other means is also a matter of action. For example, when I talked about this on Twitter, If this is the case, why don’t you deal with this topic in “Nico Do”, There was a story. Of course, taking such a measure is one of the solutions. Also, if you post videos to channels that do n’t have ads at all, Apart from that, it could be an ant, so a completely reversing idea could be used. For example, I made some in the sub-channel. Among them, now the two channels have no advertising revenue. The main reason for this lack of revenue is, first of all, that there is not enough subscribers at all, There is one channel that does not reach the level of advertising in the first place. On the other hand, the number of subscribers is sufficient, but the number of videos is small and watch time is short, It’s such a channel that says your channel has not reached the level of advertisment. These two channels have a small audience in the first place, It ’s not a good place to post a video, As in this case, “If you deal with this topic, you will not be able to advertise” Advertisement on such a channel that is still in its infancy, Something like “Dare to drop a video” might be nice. But the relevant news about that topic is It will still be of great significance. That’s right, I’m not limited to YouTube, Twitter, Nico Nico, etc. Or, like I mentioned earlier, drop a video on a sub-channel that does n’t have much advertising revenue, We will continue to disseminate information by various means. There is also one experiment related to this. It may also be part of the criteria for your comments in the comments. This is still a bit impossible to verify, I didn’t talk about the specific name of the topic in the video, Also, there is no description at all in the thumbnail information and title text information of the video, In that state, if you had written about that in your comments, YouTube’s AI said, “Ah, this video isn’t talked about in its contents, If you look at these comments, you must be talking about that topic. ” You may make a decision. So, depending on the video, some people may close the comment section. If you take such a measure, “Oh, I’m doing some experiments again.” I am glad if you can understand. Whatever you look at this announcement, There is no doubt that YouTube is a very restrictive place. Also, in this case, not only political implications but also medical aspects are very limited. It is pointed out that it is within a double constraint. Because of the problems that have arisen in that country, the political shade is certainly big. However, on the other hand, when considered as a medical problem, it is very difficult to determine what is correct. At present, various articles have been submitted on this issue in medical journals such as Lancet, There are a lot of presentations as scientists. So it’s inevitable that not all things have been finalized, and that mistakes are naturally introduced. So YouTube watched it out, It must not be disseminated because it is medically unknown information. This is one of the factors that complicates this issue. What are your thoughts on this issue? Please leave a comment by all means. Thank you for watching the video to the end. 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